Marshall goes digital with its first official software amplifier | Ars Technica: "There's nothing quite like the sight or sound of a wall of cranked Marshall guitar amplifiers, as evidenced by their continued popularity on-stage since the first units were handmade in a British garden shed way back in 1963. But as fans of any vintage amplifier will tell you, getting that sweet, natural tube distortion usually means cranking the volume up way past socially acceptable levels. That's fine if you're playing to an audience of thousands, but if you're just jamming at home, or even if you're trying to capture the best tone in the studio, high volumes simply aren't practical. One of the solutions to this problem has been digital modeling, i.e. the recreation of classic analogue amplifiers and effects with software or a standalone device. Modeling has come a long way the past few years, with the likes of Native Instrument's Guitar Rig software and in particular Fractal's range of Axe-FX hardware coming incredibly close to replicating the real thing. But all the Marshall simulations on these modelers (as great as they are) haven't borne the official Marshall stamp of approval yet, hence why these models are often called something like "Brit 800" rather than "Marshall JCM 800.""
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